For over 50 years, PHYTO has been a leader in plant-based hair care and salon quality formulas. Our products embrace the principle that healthy hair begins at the root. Built on a heritage of craftsmanship and cutting edge scientific advancements, PHYTO boasts the highest concentrations of pure plant extracts in today’s beauty market. Our formulas are 95 to 100% natural overall. As one of the world’s most respected brands, PHYTO is recognized as a symbol of performance, expertise and timeless beauty.
PHYTO offers one-of-a-kind formulas that combines cutting edge innovation and advanced biotech complexes with high concentrations of plant extracts and pure essential oils. Developed in dedicated French Laboratories, all their products are clinically tested to ensure the highest levels of performance, tolerance and safety. As the skincare of haircare, PHYTO stays ahead of the game with hair-appropriate cleansers, masks, oils, creams and serums to enhance the beauty of your hair and preserve its health – no matter your concerns.
PHYTO is a comprehensive line that includes PHYTO professional, a styling line that is sold exclusively in salons. PHYTO professional is a unique, botanical-based styling range created by a professional, for professionals. This haute-performance line respects the integrity of the hair, infusing it with the finest natural ingredients. From brilliant shine to matte texture, flexible definition to super strong and long-lasting hold, PHYTO professional gives you the tools to recreate sophisticated, salon worthy hair at home. In addition, our legendary, award-winning Phyto styling products – such as Phytodéfrisant and Phytovolume Actif – which were created over 50 years later remain favorites among stylists and beauty editors to this day.